The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. A startup company is a company in the early stages of operations. Startups are usually seeking to solve a problem of fill a need, but there is no hard-and-fast rule for what makes a startup. A company is considered a startup until they stop referring to themselves as a startup.

Startup companies offer a product or service that is not currently being offered elsewhere in the market, or that the founders believe is being offered in an inferior manner. The Startup Valuation and Financial Analysis Specialization teaches two of the most often used methods to find the value of a startup.

Competitor research & analysis

One of the key sections of any business plan is the analysis of the competition. Does startup idea stand the test of being in the market? To excel must know the market – insight is key to startup success. Don’t have to have all the answers, but MUST be willing to learn and make changes in how to position to enter and capture the market.

Understand the market(s) and startup aims to serve, and who the competitors are and what they are offering. Research the evolution (trajectory) of offerings provided by competitors and see if it meets the customer demands. Find opportunities for disruption, but evaluating competition, demographics, buying behaviors, and whether there is more demand than what is being offered. Identify where to acquire customers, and how.

Business planning & strategy

Our clients are often surprised by the possibilities we present to them; by thinking outside the box we present exciting new ventures:

  • Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business.
  • Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.
  • Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way.
  • Apply methods and strategies learned from interviews with startup entrepreneurs and innovators.
  • Communicate and sell innovative ideas successfully.

We are always looking for specific approach to each cases.

Our hard work propel to a speed so fast that has no choice but to ride with a winner.

  • Intensity of competitive rivalry
  • Threat of new competitors entry
  • Utility of alternative solutions
  • Bargaining power of customers
  • Bargaining power of suppliers

We can helps you to choose a new direction which utilizes resources.


Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice.

A startup that can prove its potential may be able to attract venture capital financing in exchange for giving up some control and a percentage of company ownership.

If you find yourself alone in a market wondering where all the competition is, you very may be standing alone with no customers

More players in the market implies that wearable tech is a mainstream activity and that consumers should be comfortable adopting it, You need some critical mass to legitimize what you're doing.

It starts with identifying a customer problem, and your startup can capitalize on fixing that problem